How have white papers emerged as marketing tools? Prior to the 1990s, datasheets, brochures and presentations were the predominant forms of marketing collateral. These marketing tools were often perceived to be biased materials that were discounted by many prospects who were early in the decision-making process.
How could marketing professionals get their complex messages in front […]

Ok, you work in marketing and you’re expected to have flashy images in your emails or ppt decks, right? But you’re not a graphic designer so what do you do? Just SnagIt! Huh?
SnagIt is a screen capture software that allows you to select and capture anything on your screen and share it with others to […]

No matter how large or small your online business is, you should be using some sort of web analytics software. Today, Web site traffic analysis is an industry complete with high-end enterprise solutions like Omniture & Websidestory to free lower-end solutions like Google Analytics. But for the customer, the tools many of these companies provide […]

For those of you looking to get a fast-track start to understanding and setting up a business blog, I invite you to download this free pdf. It is a well written marketing resource guide by Debbie Weil who is a speaker and author of the newly-published “The Corporate Blogging Book”.
Here’s an excerpt […]

Email marketing is one of the most powerful methods of generating leads or making money online. But no matter how great your email campaign is, if your prospects and subscribers do not open your emails, your campaign is as good as dead.
In order to get your emails opened, I recommend following […]

Although your corporate website does not allow customers to purchase products or services online, your company can benefit greatly from optimizing your website for the search engines. Ranking well in the search engine results will not only increase your businesses’ brand awareness, it will bring increased sales leads, which will lead to increased ROI from […]

The domain name of your website most likely reflects your company name which is expected. It is however, very important to have keywords in your domain name if possible. Here’s an example: Let’s say your company name is “John’s Sales Inc” so naturally you’d want www.johns-sales-inc.com (or something similar) to be your website. Wrong. It’s […]

Successful advertising can make or break your company. How are you currently advertising your business? Is it working? How do you know? Most marketing organizations can’t answer those questions either so don’t worry!
Follow these 10 tips and you’ll be armed with better knowledge to make you shine.

Here’s a great post by B.L. Ochman from the Marketingprofs website. It really explains where online advertising is heading and if your blog ads are even optimized properly.
Blog advertising expenditures have grown 300% in the past year, according to Henry Copeland, president of blogads.com, and blog advertising is still obscenely cheap. In fact, companies […]

If your visitors like your Web site, there is a very good likelihood that the search engines will, too.
With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization.
1. Pick appropriate keyword phrases
This is the single most important […]